Search Engine Optimization can increase your traffic and help your web site rank longer and higher in the search results pages. Organic content viewed through search engines is most likely to be trusted and more helpful for local searches, as well as improve your online visibility for longer. However, organic search results take much longer to appear than paid advertisements do, often taking up to a year to reach the top position. That can be a big problem for businesses trying to get their name out there, especially if they’re new. But in the meantime, lots of businesses use SEO to generate local traffic and increase exposure and revenue. So if you want to go even further, you could try learning some of the tricks of the trade.
When people think of search engine optimization,
they usually picture long lists of keywords being used to generate traffic, with no hint of orderliness. The reality is that it takes a long time to get truly high rankings, with the best websites only reaching the first page – and even then only by a long shot. It’s true that pay per click advertising can improve your traffic, but only to a point. You can’t compete solely on clicks, after all.
Before you start using PPC ads, consider whether using SEO for your website is worth the effort. If your site doesn’t have a strong online presence already, then it makes sense to sell your PPC ad space rather than placing it on search ads. If you have a strong online presence already, you might not need much help getting traffic in the first place. If, on the other hand, your business hasn’t had a lot of luck on the internet thus far, then putting a PPC ad on your website isn’t going to help much. So it’s a good idea to weigh the pros and cons before you decide.
There are a number of different strategies you can use to market your business online, including search marketing and search engine marketing. Search engine marketing, or SEM, generally refers to paid advertising via search engines like Google and Yahoo! Search engine optimization, or SEO, refers to using SEO-friendly methods and strategies to improve the volume of traffic to your site. There are several different things you can do in either of these strategies to increase your traffic. If you decide to work with one or the other, keep in mind that SEO and search marketing are separate strategies and should never be used as a complement to each other.
With SEO, you can focus on optimizing your website so that it appears near the top of a search engine’s page results. Search engine optimization can consist of various things, from making your website relevant to the keyword you’re targeting to purchasing ads that closely resemble the appearance of your website. In addition to buying paid search ads that closely match your website, you may also choose to incorporate PPC, or pay per click advertising, which uses ads that show up toward the top of search results based on certain keywords. With this type of advertising, you will pay the advertising company (a PPC company) every time someone clicks on one of the ads. (Search engine optimization usually doesn’t include PPC.)
Search engine marketing is a more natural way to market your website.
Organic SEO campaigns don’t involve purchasing keywords and ad placements. Organic search engines allow your ad to appear at the top of search engines pages without paying for placement on the specific search engines. In an organic campaign, you use search engine optimization techniques and the keywords and phrases you are focusing on to build your lists (with a mailing list, if necessary) and then focus on building a relationship with your subscribers. You can then send them a newsletter and offer other products and services related to your niche.
Organic SEO tends to be a bit more expensive than PPC or free search engine optimization. However, it allows you to focus on the customers you are trying to serve and build your lists organically. For instance, if you have a blog about chicken coop, you wouldn’t want to put Google AdSense ads on your blog. Chances are you would get plenty of organic website traffic from your other customers but none from Google’s AdSense. Therefore, the cost of these paid search ads isn’t justified in your budget.
- Organic SEO campaigns give you a higher return on investment because the traffic comes directly from the search engines and is generated naturally by people.
- Search engine marketing can generate a lot of traffic, but organic SEO tends to generate the most targeted traffic.
- The keywords and phrases are based on the needs of your target audience.
- Because of this, you can create a very targeted campaign that is likely to convert.
- Because you can target your audience more accurately, you tend to see more conversions from your online business campaigns.